CHARLOTTE — Greenworks Tools, a leader in lithium-ion-battery-powered outdoor equipment for DIY consumers and landscape professionals, has announced the addition of Brian McCarthy as its president of its North American unit.

McCarthy has spent more than 35 years in the consumer products industry, with a large part of his experience centered on managing the sales and marketing efforts of some of the country’s most well-regarded tool companies. McCarthy has a great depth of experience in the lawn-and-garden, power-tool, and hand-tool categories, specifically.

Greenworks announced in December 2017 a $10 million investment that brought 187 jobs to a distribution facility housed in the 510,000-square-foot Heritage Home Group building on Causby Road in Morganton.

“We are very excited to start the new year by bringing on a great leader in Brian McCarthy,” said Yin Chen, CEO of Greenworks Tools. “Throughout his career, Brian has demonstrated the ability to grow brands on a national level, all while building strong relationships with customers and his teams internally. His experience with outdoor power tools and hand tools makes him an excellent choice to lead Greenworks’ North American business unit as we continue our rapid growth.”

McCarthy is well-regarded for his leadership ability, most recently acting as the vice president of sales for RZ Industries. At RZ, McCarthy introduced and placed new lines of products in many national-level sales channels, including Lowe’s Home Improvement, one of Greenworks’ biggest customers.

“I couldn’t be prouder to join a company that is committed to producing the most innovative, sustainable products in the cordless outdoor power equipment industry,” said McCarthy. “What Yin and the team at Greenworks have done to this point is nothing short of amazing. As the trend of lithium-ion power continues to flourish both in consumer and commercial applications, Greenworks is positioned for rapid growth and continued success.”

Greenworks Tools is a leader in battery-powered outdoor power tools for DIY consumers and landscaping professionals. It distributes Greenworks-branded and private-label products, as well as products for an extensive network of original equipment manufacturers.

With a robust line of products including 24-volt, 40-volt, 60-volt, 80-volt, and commercial-grade 82-volt, battery-powered outdoor power equipment, a full line of corded equipment, reel mowers and electric pressure washers, Greenworks offers the right tool for every job.

Utilizing best-in-class technology, Greenworks tools deliver the power and performance of comparable gas-powered tools without the mess, hassle, pollution and noise associated with gas products.

For more information on all of Greenworks Tools’ environmentally friendly battery-powered outdoor equipment, visit

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